PRIVACY POLICY
Walter White Funeral Services (“we,” “our,” or “us”) is committed to safeguarding the privacy and personal data of our users, customers, and visitors to our website walterwhitefuneral.com (the “Website”). We recognize the importance of data protection and respect the individual rights and freedoms of our users. This Privacy Policy outlines how we collect, use, disclose, and protect personal data in accordance with the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and other applicable data protection laws.
1. Scope of Policy and Role of the Data Controller
This Privacy Policy applies to personal data processed through the website walterwhitefuneral.com and in connection with services provided by Walter White Funeral Services. As the data controller, we determine the purposes and means of the processing of your personal data. This Policy applies to all users of our Website and services, regardless of their location, and includes information we collect directly from you, automatically through your use of the Website, or from third-party sources.
2. Categories of Data Processed
We process the following categories of personal data:
a. Usage Data
Includes information about how you use our Website, such as IP addresses, browser types and versions, time zone settings, operating systems, referral sources, page views, session durations, and navigation paths.
b. Account Data
Includes personal identifiers such as your full name, mailing address, email address, telephone number, and any other contact information you provide when registering or submitting inquiries on walterwhitefuneral.com.
c. Profile Data
Includes user preferences, purchase history, funeral service selections, behavioral data, communication preferences, and personalization settings.
d. Communication Data
Includes information you provide when contacting us, including contact forms, support requests, emails, chat transcripts, and any other correspondence maintained in relation to your interaction with our support or customer service team.
e. Technical Data
Includes device identifiers, hardware models, operating systems, browser plug-in types and versions, screen resolution, mobile network information, and diagnostic or performance data relating to the use of our Website.
f. Transaction Data
Includes historical payment information (handled securely via third-party providers), billing addresses, delivery details for memorial items or documentation, and details of services engaged.
g. Preference Data
Includes marketing and communication preferences, such as whether you have opted in to receive updates, offers, newsletters, and your expressed interests regarding particular services, products, or content.
3. Legal Bases for Processing
We process your personal data only where permitted by applicable law and on the following legal bases:
– Consent: When you have given explicit permission for us to process your data for a specific purpose, such as receiving marketing emails.
– Contractual necessity: When processing is required to fulfill our obligations under a contract with you (e.g., service booking or payment processing).
– Legitimate interest: When processing is necessary for our legitimate interests and does not override your rights and freedoms (e.g., analytics, fraud prevention, improving user experience).
– Compliance with legal obligations: When processing is necessary for compliance with a legal or regulatory obligation.
4. Your Data Protection Rights
Depending on applicable laws (e.g., under GDPR or CCPA), you may have the following rights concerning your personal data:
– Right of access – To request a copy of the personal data we hold about you.
– Right to rectification – To request the correction of any inaccurate or incomplete data.
– Right to erasure – To request the deletion of your personal data where grounds for erasure exist.
– Right to restrict processing – To request the limitation of how we use your data.
– Right to data portability – To obtain and reuse your personal data across different services.
– Right to object – To object to processing based on legitimate interests or direct marketing.
– Right not to be subject to automated decision-making – To avoid any decision based solely on automated processing, including profiling.
To exercise your rights, please contact us via [email protected]. We may require reasonable verification of your identity before honoring any request.
5. Security Measures
We are committed to protecting your personal data through appropriate technical and organizational measures including:
– Encryption of data during transmission and at rest where necessary.
– Role-based access controls and authentication mechanisms.
– Secure backup systems for data redundancy and recovery.
– Employee privacy awareness and confidentiality training.
– Routine vulnerability assessments and system monitoring.
6. International Data Transfers
Where personal data is transferred beyond the European Economic Area (EEA) or your jurisdiction, we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses approved by the European Commission or reliance upon service providers with a certified lawful basis, such as Privacy Shield participation (where valid) or binding corporate rules.
7. Data Retention
We retain your personal data for only as long as necessary to fulfill the purposes for which it was collected or to comply with applicable legal, regulatory, or contractual obligations. Specific retention periods include:
– Account and Transaction Data: Retained for 7 years post-transaction for tax and regulatory compliance.
– Communication Data: Retained for 2 years following the last user interaction.
– Usage and Technical Data: Anonymized or deleted after 12 months.
– Marketing Preferences: Maintained until consent is revoked or updated.
8. Cookies and Similar Technologies
We use cookies and similar tracking technologies on walterwhitefuneral.com to enhance your browsing experience. These fall into the following categories:
– Essential Cookies: Required for core functionality of the Website (e.g., logging in, saving preferences).
– Functional Cookies: Enable additional features such as language choice and user customization.
– Analytics Cookies: Help us understand website usage, user engagement, and performance metrics.
– Performance Cookies: Used to diagnose technical issues and monitor system performance.
9. Cookie Management and Compliance
Upon visiting our Website, a cookie banner notifies you of our use of cookies and seeks your explicit consent where required. You may control cookie settings through your browser preferences or by revisiting our cookie management tool available on walterwhitefuneral.com.
Users in California or the European Union can also exercise Do Not Sell or Do Not Track preferences as defined by CCPA and GDPR regulations. We honor such requests by ensuring no non-essential tracking is enabled without consent.
10. Children’s Privacy
walterwhitefuneral.com and its associated services are not intended for, nor directed to, children under the age of 13. We do not knowingly collect personal data from children. If you become aware that a child under 13 has provided us with personal information, please contact us immediately at [email protected] and we will take appropriate steps to delete such data.
11. Changes to this Policy
We may update this Privacy Policy from time to time in response to changes in regulatory requirements, business practices, or user feedback. Any material changes will be communicated to users via the Website or direct communication where appropriate. We encourage you to periodically review this page to remain informed about how we protect your data.
12. Contacting Us
If you have any questions about this Privacy Policy, your personal data, or your rights, please contact us at:
Email: [email protected]
We are committed to full compliance with applicable privacy laws and to resolving any concerns regarding the safety and privacy of your data. Please contact us at the above address with any privacy-related concerns or to exercise your rights under this Policy.